Why don't you kill it?
We sat down holding our takeaway coffee cups in gentle autumn sunshine.
– How’s your app doing?
– It’s about a year in the making, I still haven’t got many users, judging by
the update count it’s around a hundred.
– Why don’t you kill it?
An honest question, not mean, not criticizing, just down to earth business thinking. I paused for a second.
– Hm, if I killed it, I would first try to buy it. If I couldn’t buy it, I’d build it again.
He nodded.